Interaction Branding | Lesenswertes
Converting clicks into customers By Rick Sloboda
You've got plenty of traffic, but you're not able to persuade visitors to take action. It's a common and aching issue for many online businesses.
Too often, business owners impulsively throw more money into existing marketing campaigns, believing it's merely a numbers game -- i.e. "I just need more traffic and the sales will materialize." But one has to realize the simple fact that a zero per cent conversion rate means no sales, whether you're attracting 10 visitors a day or 10,000....
"Site owners need to be aware of any usability, communication or process issues," stated Karjevski. "Even the smallest flaw can make a big difference to a company's bottom line."
...Karjevski says online businesses commonly invest great amounts of time and money to attain growth, but neglect the fact that they might have fundamentally flawed Web sites.
"It's like pumping more air into a leaky tire," he explains. "No matter how hard you try, you're not going to get very far."
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(Excerpt taken from http://www.webcopyplus.com/content/view/188/62/)
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