Interaction Branding | Lesenswertes

Brand UX By Fred Sampson

[...] Branding is an experience, according to AIGA. Brand experience is defined as “all the interactions people have with a product, service, or organization; the raw material of a brand.” There’s that word: interactions. Even this magazine is a brand.

So where does branding fit with user experience, with interaction design, with human-computer interaction?

Dirk Knemeyer, member of the board of directors for the AIGA Center for Brand Experience, says of brand and user experience: ...read on

(Excerpt taken from http://www.fredsampson.com/interactions/brand_ux.htm)