Interaction Branding | Lesenswertes
Brand UX By Fred Sampson
[...] Branding is an experience, according to AIGA. Brand experience is defined as “all the interactions people have with a product, service, or organization; the raw material of a brand.” There’s that word: interactions. Even this magazine is a brand.
So where does branding fit with user experience, with interaction design, with human-computer interaction?
Dirk Knemeyer, member of the board of directors for the AIGA Center for Brand Experience, says of brand and user experience: ...read on
(Excerpt taken from http://www.fredsampson.com/interactions/brand_ux.htm)
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