Interaction Branding | Lesenswertes

Branding and Interaction in Online Marketing By Vince Thompson

[...] The Internet provides a wonderful platform for consumers to connect with a brand, and an increasing number of marketers’ sites allow consumers to do just that. Instead of recycled brochures, marketers are now building sites that allow consumers to learn, interact with tools and entertainment, share ideas, invite friends and even express their own ideas in the context of the marketer’s environment. Examples include Pepsi’s entertainment content and Volvo’s build your car program... read on

(Excerpt taken from http://onlineadvertising.about.com/od/mediabuyingbasics/a/branding.htm)